We know that advertising for insurance companies have begun to shed their serious face and started to smile. Even cupids and fancy humor have been added to promote the insurance companies. However, this advertising campaign for Insurance ETB can not be said as humorous. But it has indeed a light creative ambiance.
The ad urges the prospective customers- Stop seeing everything as a risk.
The message is, naturally, is an expected and appropriate one for an insurance companies. Because, in fact, insurance companies are banking on the fear of people, which lies somewhere in the dark corners of their deepest minds.
How this concept is actualized? Look at these ads! They are stunningly creative. It is not easy to imagine a house made of matchsticks, and it is not easy to visualize a balloon couple in a boat rowing to a river of needle (in terms of this particular situation), and the art-direction too needs a special Kudos.
See also:
Max New York Life: selling some Indian humor
CREDITS
Advertising Agency: McCann Erickson, Bogota, Colombia
Creative Directors: Samuel Estrada, Daniel Andrés González
Art Directors: Daniel Forero, Alex Argüello
Copywriter: Andrés Celis
Illustrator: Mor-8
