To be kissed seductively by a woman, someone as seducing as the model in the Eclipse Mints ad, one needs to be ready for the act by popping a mouth freshener in the mouth.
Well, that was an unrealistically glorified advertising temptation. This print campaign for Chloromint, in a slightly exaggerated and slightly humorous way, presents you the problems that you have to face due to bad mouth odor.
It is true that none can stand the âdeafening bad breath’. It indeed creates difficulties for a person in a society. This print campaign, developed by McCann Erickson, is the slightly funny depiction of this reality.
Well, if Chloromint helps to hide bad breath, use it for the sake of the barber (poor man) and your wife(unlucky woman). But you need not hide the stinking side from the dentist.
CREDITS
Advertising Agency: McCann Erickson, New Delhi, India
Regional Executive Creative Director: Prasoon Joshi
Chief Creative Officer: Ashish Chakravarty
Creative Directors: Rohit Devgun, Kapil Batra
Art Directors: Nasheet Shadani, Ritrup Biswas
Copywriter: Gautam Ved
Illustrator / Designer: Nasheet Shadani
