The core of any kind of communication is its clarity. I would like to call this campaign for TS-H2428 Air Conditioner with Jet Cool Technology from YR as a smart one. Though it doesnât provide you with a direct idea, the campaign strokes your brain slightly and makes us laugh- thatâs the idea.
Before we go through the concept, let me write down the message which is clear in the copy. The copy reads- Cool down quickly. LG TS-H2428 Air Conditioner with Jet Cool Technology.
Well, so we can examine the ads. The ads feature different situations in which some people suddenly become angry or embarrassed, often in desperately unexpected situations. So, when the woman comes home with her friend(probably lesbian), she unexpectedly sees her husband, and she gets angry. (this is my definition. You too can have your definition. May be better). So she gets angry and that anger is depicted through her color
change.
There are many such situation in which an individualâs color changes when her mood changes suddenly. The campaign, in a clever way, points out that LG is going to cool them within no time.
CREDITS
Advertising Agency: <a href="”>, Young & Rubicam New York, USA
Global Executive Creative Director: Tony Granger
Executive Creative Directors: Scott Vitrone and Ian Reichenthal
Global Creative Director: Darren Moran
Assistant Creative Directors: Menno Kluin and Graeme Hall
Art Director: Michael Schachtner
Copywriter: Julia Neumann
Global Account Director: Mike Acken
Account Executives: Michael Wong, Paula Ventura, Sabine Haemmerle
Art Buyer: Maggy Lynch-Hartley
Photographer/Designer: Dimitri Daniloff
Set Designer: Herve Sauvage
Hair and Make-up Artist: Corinne Gues
Post Production: Sparklink
Agency Digital Artist: Raul Pardo
