Conde Nast, the publishing house which manages famous brands like GQ, Details and Vogue, is adopting a new strategy for its websites. It is all set to end its “separate but equal” strategy of creating web-only brands to house magazine content.
Conde Nast has been managing online brands such as Style.com, Epicurious.com and Concierge.com as separate brands from their magazines. However, they have decided to make websites that are closely related to the well-known brands in the print world.
As a first step, Conde Nast has announced that it will shut down one of its web-only brands, Men.Style.com and give two of its titles, GQ and Details, their own websites in October.
Via: Advertising age
