This is a publicity effort for a child care center, created by Publicis Graffiti, Argentina. For the launch of Petit Club Med, Club Med’s new child care center, they produced a direct mail action which consists of a double side flipbook.
The flipbook was a unique one which hints the benefits of this child care center. On one side, the users can see the picture of a middle aged mother, laid down, relaxed, and each image of the flipbook is exactly the same, she doesn’t move at all. The other side the flipbook shows a sequence of two kids joyfully playing on the beach. The claim is: “The best vacation for your kids, and yourself.”
Via: direct daily
