This is a unique print advertisement campaign for Comedy Central a popular show from U.S. At first glance the ad seems to be a little weird and confusing but it is actually an amusing advertisement. The ad has incorporated seemingly photograph of actual show and various other characters are wearing larger than life smile to keep focus on the theme ‘comedy’.
The use of chain seems to highlighting that the show has touched almost every class of beings and people are increasingly being infected by the show. The idea is considerably good however, it is delight to see the art direction. Over all, this is an interesting campaign.