Coca Cola is back with a high voltage ad spend plan for its Vault and Full Throttle advertising commercial. The soft drink major is spending a whopping (don’t ask me what social works for farmers can be done by this) $3.5 million dollars for Super Bowl pre game spots. Vault “go get it” and Full Throttle “let your man out” ad spots will be of 30 seconds and 15 seconds respectively. Well for the second one, it’s only pre testing with 15 second teasers and later on will air 60 seconds one before National Anthem.
‘The drinks like a soda, kicks like an energy drink’ Vault commercial is created by Publicis New York. Independent Mother (another agency, ant they integrated, yes, no, I wonder) has created Full throttle which already creating some controversy with US truckers.
Now we have official message from Coke on trucker’s protest. It says the ad is yet in its “unfinished version.” Hmm…seems like some PR brain is on to it. But anyway, it’s a fact that truckers reacted some early…and judged television ad by reading a newapaper report.
brain vs brawl…hehe
Via [Adweek]
