Well, it needs patience, money, labor, and a fair amount of intelligence. So, we should pay our respect to this ambient effort from CNN International, developed by Heimat, Berlin. I come across this one from here. Though itâs a bit late, but itâs not fair to ignore it.
âGo beyond bordersâ: the new slogan from CNN International was launched at the end of 2009 as part of an ambient concept to mark the anniversary of the fall of the Berlin Wall.
So, 40 kilometers of adhesive tape has been placed through the former border. Along the red line, the tape artist EL BOCHO depicted places and images that people would remember: the Potsdamer Platz subway station where trains once ran under the wall, a pub in West Berlin where a badly-injured refugee from the GDR sought shelter, tanks at Checkpoint Charlie along with legendary escapes by plane, through tunnels and on foot.
CREDITS
Advertising Agency: Heimat, Berlin, Germany
Chief Creative Officer: Guido Heffels
Creative Director: Myles Lord
Copywriter: Nikolai Diepenbrock
Advertiserâs Supervisor: Jörg Buddenberg
Planner: Andreas Mengele
Account Manager: Till Hopf
Account Supervisor: Holger Hennschen/Andreas Mengele
Producer: Jessica Valin
Art Buyer: Jessica Valin
Art Director: Carsten Schubert
Illustrator: El Bocho/Team
Typographer: Erik Prautsch
