Coming back to our usual question. What is the primary aim of advertising? Well, it is definitely to sell products or services, or, at a higher level to enhance the brand image. But, just see whether this campaign for Leguas Boots justify this concept.
No, I am not saying that this campaign is something which falls to a group of those below average ads. Indeed these ads are meticulously presented with a somewhat beautiful subtlety. But, the emphasis, amid this beauty, drifts back from the product benefits.
CREDITS
Advertising Agency: Talent, São Paulo, Brazil
Executive Creative Director: João Livi
Creative Director: João Livi/Leo Macias
Copywriter: Antonio Nogueira
Advertiserâs Supervisor: Eduardo Sabanai
Account Manager: Gabriela Aun
Account Supervisor: Rogério Dezembro
Art Buyer: Mario Coelho
Art Director: Fábio Rodrigues
Illustrator: Pedro Junior/Boreal
Photographer: Eduardo Rodrigues
