Global banking and financial giant Citi has launched its new global, corporate brand identity advertising campaign based on the theme ‘Let’s Get it Done.’ The campaign has made its debut in broadcast, print and online media across the globe during the weekend. The basic theme of the campaign is Citi’s outstanding portfolio of financial products and services drives its clients towards financial success. The advertising has been customized to appeal to different markets and cultures in a variety of languages.
Besides the fresh tag line, the campaign has made a strong use of Citi’s symbolic red arc, which serves as a visual metaphor for connecting human aspirations to realities. The ads, featuring scenarios such as buying a house, merging a company and graduating from college, in order to emphasize that Citi enables firms, organizations and individuals to achieve their financial dreams and goals.
