Medium is toilet paper. Target audience are good Spaniards who will take the toilet papers to wipe their butts after completing an emergency mission in the rest rooms of hotels restaurants or in department storeâs public bathrooms. This intrusive ambient effort is from egg baby, with the agency Marta Ibarrondo, Madrid as the main partner and the brain behind.
In order to lure young parents into the micro site and eventually into egg babyâs main website, they placed rolls of custom printed toilet paper in hotels, restaurants and department storeâs public bathrooms.
Donât poke fun at my bowel movements lest I will react with a fart. S**t.
CREDITS
Advertising Agency: Marta Ibarrondo, Madrid, Spain
Art director: Marta Ibarrondo
Copywriter: Bob Havlena