Cats are cute creatures. Cats and controversies help advertisements to get noticed. No, it is not said as a joke. Featuring a cute cat adds more sheen to the ads (if not effective). We have seen how that cute cat actually bored to suicide.
Now, this print ad for Pizza hut definitely forces us to say a loud âkudosâ to the creative brains behind the work. This is such a beautiful ad. It conveys the message in a subtle, but most beautiful way.
Another thing is that there is that the copy and art-direction are closely connected. (For oven-hot pizzas, call..) One will find it very difficult to understand the concept without reading the copy.
CREDITS
Advertising Agency: Ogilvy & Mather, Malaysia
Executive Creative Director: Daniel Comar
Head of Art: Gigi Lee
Art Directors / Copywriters: Magâs Lim, Daniel Loo
Designer: Anne Yong
