To complement a television commercial launched in last March, Cars.com has launched an extensive online ad campaign. The campaign would be a blend of display and rich media unit set to appear on portals and auto and other lifestyle websites. It has, interestingly bought spots on three CBS websites, behavioral targeting on Advertising.com along with some spots on Yahoo.
PointRoll media has been streaming video of the ‘Metermind’ TV spot since March. The rich media unit includes interactive game within its (PointRoll) units.
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