Canon has kick started this print advertisement campaign focusing on the corporate needs and the firm’s commitment to cater those needs efficiently. The campaign is aiming at conveying that how using Canon’s product can help in strengthening businesses. The campaign has gone on to describe how its different products can enhance their quality in the business. The advertisements are showing people, holding solutions of corporate needs in their hands and thereby emphasizing the vitality of the product.
However, the execution of the advertisement for print technologies is somewhat better than other two advertisements of the campaign. This advertisement is showing a pleasant and colorful printout of a photograph displayed against a pale and dry background. Overall, the advertisement campaign is not so compelling as it struggling its presentation with too many layers. Though the product benefit has been highlighted but it seems that the idea is, to some extent, imposing. The punch line of the campaign reads, ‘we speak image’. The campaign was created by Tequila, London, UK.
Via: Ads of the World
