Canada Military ad on U.S. subway: Identity Crisis

Dr Prem Digital Healthcare Marketing

canada afghan war 1

What is Canada’s role in Afgan war? If you are not quite sure about the answer, don’t you worry, now soon you will get to see huge outdoor advertising signs and banners featuring Canadian soldier and their role on Afghanistan war in the U.S capital areas seven subway stations.

The posters feature Canadian soldiers with weapon in hand standing with Afghanis. The posters read,

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Canadian Troops in Kandahar, Afghanistan. Boots On The Ground.

U.S.-Canada Relations. Security is Our Business.

What’s the purpose behind the campaign, I wonder. To let the “self obsessed” Americans know that Canadian’s play a pivotal role in the war?

American’s don’t know that?

Now they certainly will because some 700,000 commuters use the metro subway each day.

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