Lingerie campaign pivoted on the most discussed and most sought after assets of women. This print campaign for Shangri La(Lovely lingerie for all shapes and sizes, as it says) banks on the Swedish synonyms for the word breasts.
Read some of the Swedish synonyms-
Onions (naturally)
Melons(more fitting)
Rack(doesnât fit)
Steering wheels (umm..yea, sort of)
Bombs (suitable)
Anyway, the campaign developed by the others., makes graphical representation of these synonyms.
CREDITS
Advertising Agency: the others., Gothenburg/Stockholm/Karlstad, Sweden
Art Directors: Katrin Moström, Fredrik Ternström, Jeppe Blomgren
Copywriter: à sa Jernfält
Web director: Damir Franciskovic
Interactive designer: Jaroslav Karlsson
Account manager: Johanna Englund
