Reading maketh a man. But it is the TV and internet playing pivotal role in creating personalities of men and women across the world. but, no other entertainment means can give you the aesthetic experience like books do. This slightly herculean ambient effort tries to demonstrate this message.
The ambient work revolves around the idea that each reader interprets a book in different ways. As part of this advertising initiative, they spread out pages of the book online, to Facebook friends, key opinion leaders and even the author himself to create a unique book. Readers, who have seen a different angle in the story contributed their own versions in those pages and send back. At the end a totally different book with 186 coauthors were created.
CREDITS
Advertising Agency: Mercury360, Bucharesti, Romania
Group Creative Director: Cristina Diaconescu
Art Director: Cristina Diaconescu
Copywriter: Simona Lazar
Strategic Planner: Paul Kasprovski
PR Executive: Janina Oprea
Account Executive: Catrinel Constantinescu
