British Government launches anti-ATM theft ad campaign

Dr Prem Digital Healthcare Marketing

Fed up of the rampant ATM or cash machine misuse and theft, the Home Office in Britain will run a two week long advertising campaign across Greater London region. The campaign, ‘Keep it safe, keep it hidden,’ aims to prevent acquisitive theft crimes and will encourage ATM users to keep their information as well as valuables hidden from potential crooks.

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The campaign will cover 294 ATM machines stationed at London tube stations, shopping malls, High Street sites and gas stations.

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