Despite of the fact the technique of using shadow in the advertisements has been used widely but this advertisement has of course a very fresh approach to the idea. This is the advertisement campaign to promote Motion Sports, Torchlight. The use of shadow is quite relevant here as this has been used to project the power of Maglight. The campaign has been successfully presented the exaggerated effect of the product.
The ad is equally amusing as it shows the shadow of Eiffel Tower on Buckingham Palace, Statue of Liberty on Tiananmen Square and shadow of Jesus on the Wailing Wall. Therefore the ad has brilliantly executed the marvelous idea behind the ad.
The advertisement campaign is credited to Y&R, Singapore.
Via Ads of the World
