This is a very good example of guerilla campaign promoting Amp’d mobile. The ad was placed on the public pathways which might have scared some people. The ad can be taken by passerby as if the floor has broken and a man can fell deep into it. The copy of the ad is humorously telling ‘Try not to die. Amp’d mobile is coming’.
The idea of the advertisement campaign is considerably good but in fact this is the art direction that has made this an effective campaign.
Via Dowieredo
