This print advertisement was published in sports magazine to promote a beer brand, Timisoreana. The advertisement is showing the shape of the mottle to appear as if it is a strong bicep of a person. The idea was to strike the core of masculinity with a message to pursue goals. However, delivering this type of message by a beer company hardly seems to get noticed.
The message of the advertisement and the visual presentation seem to be going in different direction and the idea here to some may not be coherent with the advertisement. The copy of the ad reads, ‘The effort transforms common people in to champions’. The sense of the copy is certainly good, but it’s a bit difficult to see this message through the perspective of beer.
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