Barclays to connect consumers in an innovative way will create tropical press ads. Jim Hytner, the banking marketing director says they want to show Barclays as the modern and upbeat in the press advertising. The ad campaign is latest initiative from the bank who wants to interact with its customers in a more direct way. The present ‘Inventive Spirit’ TV ads also seems wants to attain the same objective.
The bank spends more than 150 million pound on marketing ad promotion each year. Barclays is also encouraging local branch managers to plan advertising which suits the local flavors.
Via [BrandRepublic]
