Genius. That is such a complicated word with complicated meanings. Anyway, this campaign has a clear vision about genius. A genius is someone who, even at young age, reads Friedrich Nietzsche and Sigmund Freud, wearing a philosophical expression on his/her face.
Ok, I donât want to disagree with that. To read such books in such young age is an admirable thing and it somehow reflects the intelligence of the kid. But it doesnât mean that he/she is a genius.
Anyway, this print campaign for M Milk, developed by Publicis Bold, Istanbul, says- Awaken the genius within.
CREDITS
Advertising Agency: Publicis Bold, Ä°stanbul, Turkey
Creative Director: Sami Basut
Art Director: Gürkan Bayındır
Copywriter: Caner GözübüyükoÄulları
Photographer: Bahadır Tanrıöver
Retouch: Gökhan AltuniÄne, Faruk Yurdakul
