For those high-profile art-thieves, you know there are better ways to steal, more meticulous ways than those featured in Thomas crown affair. This ad tells you one way.
The print ad for Darty has been developed by Publicis Bold, Ä°stanbul. The ad features a thief who steals the art work and replaces it with a duplicate one.
The copy reads- High quality printers arrived.
This simple fun way of communication attracts our attention albeit sans much creative noise. Though many of you would not say that this work should be archived forever for future generations, the ad succeeds to fulfill its basic aim- to convey the message in a clear, interesting way.
CREDITS
Advertising Agency: Publicis Bold, Ä°stanbul, Turkey
Creative Director: Sami Basut
Art Director: Gürkan Bayındır
Copywriter: Caner GözübüyükoÄulları
Photographer: Ahmet Tozar
Retouch: Kerem Ãakmak
Via: Ads of the world
