This is the ad campaign from Avon, which had been launched to spread awareness of breast cancer among women. This time around, it is being debated that use of graffiti has not been effective. Despite of this fact, this outdoor campaign has been quite successful to attract public attention. Moreover, the art direction of the advertisement has been efficiently carried out.
This ad campaign has been conceived and executed by Mark BBDO, Czech Republic. The ad carries a powerful tag line that spells out, ‘Defend yourself! Regular check-ups help prevent breast cancer damage’. The campaign received much attention of public since the presentation of the campaign was extremely good.
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