Artesanos Camiseros had undertaken this compelling ambient advertisement campaign in Zurich, Switzerland to promote its tailored shirts. In fact, Artesanos Camiseros has an expertise to tailor shirts for people with problematic or unusual body shapes. The campaign was launched with a view to draw intense and wider attention of people and persuade potential customers to visit the store and get stitched their first shirt. Advertisers identified human shaped objects in public places near financial institutions. And challenged their potential customers to make shirts for them.
The advertisers had made shirts for strange human-shaped structures like trees and other roadside constructions. Interestingly and strategically as well, every advertisement carried a removable tag that was presented as 10 percent discount coupon. The presentation of the campaign was not only innovative but it was certainly very impressive. Moreover, the presentation of the campaign was strong that it might have compelled people to reflect their attention to the advertisements. The campaign was created by DraftFCB/Lowe, Zurich, Switzerland.
Via: Ads of the World
