Aping the Axe effect

Dr Prem Digital Healthcare Marketing

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If you are a pizza delivery man, if you think that your job is monotonous, wear those jeans from Meltinpots. See what will happen, look at the ad. Half-baked, ur, sorry half-naked hot babes will stare at you from every windows, with their inviting body language. Then, if you are a doctor, here is your chance to revolutionize the health care system. Wear those jeans. They will stare you with hungry faces, making real Florence Nightingales ashamed.

This print campaign for Meltinpot, developed by Armando Testa, is a wrongly targeted axe effect version.

Dr Prem Web Design and Development

CREDITS

Advertising Agency: Armando Testa, Turin, Italy

Executive Creative Director: Michele Mariani

Creative Director: Luca Cortesini

Art Director: Luca Cortesini, Laura Sironi

Copywriter: Maria Meioli

Photographer: Dimitri Daniloff

Via: Ads of the world

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