Outdoor effort appeared in an unexpected place. Well, at a time when brands are trying to find out and create new mediums, it is essential. How can you advertise in a retail store? There is no proper advertising space. Besides, thousand of competitive products are there. Well, this outdoor effort performed the magic.
This outdoor effort for The North Face gear, developed by Saatchi & Saatchi Manila, came with the idea of packaging rocks, twigs and leaves as retail products and placing them in the store product racks and shelves.
These items conveyed the message that unless you buy the The North Face gear, you’ll have to depend on these to survive outdoors.
CREDITS
Agency: Saatchi & Saatchi Manila, Philippines
Creative Directors: Andrew Petch, Tony Sarmiento, Raoul Floresca & Trixie Diyco
Art Director: Janette de Veyra
Copywriters: Paolo Agulto & Maan Agsalud
Agency Producers: Rodel Quitain & Dennis Obien
Via: addshots
