This print advertisement almost marks a paradigm shift in the prevailing trend of anti-smoking advertisements as it takes a different viewpoint on the issue. In general, anti-smoking advertisement tends to horrify smokers by revealing or telling them about the harm it inflicts on people’s health and most of the advertisements end up showing graveyard or smoking leading to death to make it effective and punching.
However, this anti-smoking advertisement puts the economy influenced by tobacco industry and consumption, under spotlight. The advertisement is showing huge consumption of tobacco products, especially cigarettes, causing billions of money being turned into ashes.
Therefore, the advertisement is apparently showing that besides adverse effects on health, smoking is a predator for economy as well. The advertisement provides two negative economic aspect of smoking. First, growing number of smokers means increased spending on smoking and second, growing number of smokers means rising costs to treat the arising health conditions. The advertisement is quite penetrating as it provides a horrific image of tobacco economy, which is virtually ruining general economy of people.
The text of the advertisement probably reads, ‘Currently there are more than one billion smokers around the world, the number is expected to rise to one and a half billion by year 2025. Imagine how much smokers worldwide spend on purchasing cigarettes and how much it costs to treat the arising health conditions.’
The advertisement was created by Free Picture, Saudi Arabia.
Via Media Me
