Just after a month back GIECO, the online insurer, brought back the caveman advertisement back on the screen. Now it has released recently another ad of the series in which the caveman has shown defending his claim that the use of the punch line ‘So easy a caveman can do it’ is offensive.
This series of advertisement has certainly benefited the online auto insurer company greatly as every episode of this series is a sure shot among viewers since it is capable of creating a lot of buzz around. The ad has been created by Martin, an Interpublic Group agency in Richmond. The company and the agency are however, tightlipped over the question whether more caveman advertisement would be released.
The ad has interestingly shown the caveman defending his deep anguish over the slogan used in the ad but towards the end the caveman has shown his frustration after hearing ‘Sounds like someone woke up on the wrong side of the rock’.
