Amnesty is keeping those ârogueâ world leaders like Muammar Ghaddafi, Kim Jong-il and Mahmoud Ahmadinejad wide awake at the middle of the night. These leaders are sleepless with this annoying Amnesty. Well, this is the very metaphorical concept for this new spot.
The spot, created by ad agency Rapp, promotes Amnesty Nights, a four-day festival across France from Oct. 22-25. The tagline reads-Make some noise for human rights during the Amnesty’s nights !
This metaphorical way of communication, though not-so-new, conveys the idea clearly and urges people across the world to join the human rights movement.
Via: Ad freak
