The Animals Asia Organization had launched a powerful and a very hard hitting print advertisement campaign to in order to save moon bear. The copy of the advertisement is without a doubt is at its best. The copy has drawn a horrendous portrayal of torture inflicted on moon bear in China to cure some human disorder. The copy is so expressive that it makes anybody virtually see the pains of moon bear and atrocities that are being inflicted on them.
The visuals of the campaign are merely symbolic depicting moon bear as the greatest strength it derives from the copy. The advertisement has recently won a Silver at Epica Awards. The campaign was created by Kempertrautmann.
Via Twenty Four
