Having the sobriquet Dr. Z, the 53-year-old chairman of DaimlerChrysler, Dieter Zetsche is appearing in a series of TV commercial to boost the company. The path breaking decision to appear in ads brought unimaginable public attention to the company.
A middle-aged person with minimal hair on his head, with prominent moustache loaded with heavy German accent has gained cult status in U.S. after he opted to be the face of the company in its commercials.
Some analysts argue that it is highly risky to project a German as the face of an American company as it reflects foreign connection. However, keeping in view of the difficulties faced by General Motors and Ford a little deviation must be considered.
The ad campaign has been accomplished by the agency BBDO in a unique style that clicked in U.S.
Via Guardian
