Alfa Romeo, an Italian automobile manufacturer founded in 1910, has launched this extensive print advertisement campaign to promote its Alfa 147. The campaign seems to be focusing on the powerful engine of the product and enigmatically urging people to stay alive, intention of which is a bit difficult to decipher. The models appearing in the campaign seem to be in a very mystifying state and are involved in strange activities, probably they are breathing to see the new model that might lease a new life into them.
The presentation of the campaign is evidently incomprehensible to many people as it is really difficult to establish connection between the product and visuals or sense of visuals appearing in the advertisements. However, the copy of the advertisement is apparently boasting the power of and efficiency of the latest product of the company. The punch line of the ad reads, ‘Stay alive’. The campaign was designed by 1861 United, Milan, Italy.
Via: I Believe in Adv
