There are many types of phobias in this world. Fear of âthisâ, fear of âthatâ and fear of âso and soâ. In fact, we all are actually born with some kind of phobias. Alexander Forbes, in its campaign, makes use of these kind of phobias.
The concept is fitting, since insurance is directly or indirectly connected with fear. But whether this concept can awaken the fear factor, is dubious. The campaign deals with three phobias- Chlorophobia (the fear of the color blue), Chronophobia(the fear of time) and Papyrophobia(the fear of papers).
Having introduced these phobias, the campaign says- âThere are lots of things to be scared of. Insurance needn’t be one of them.â
Well, sometimes we fear insurance agents, and try to evade whenever we see them. I donât know whether there is any such phobia scientifically accepted with a curios name, to say, ‘Insurophobia’.
Anyway, one noteworthy feature of these ads is its illustration which has been done marvelously in order to support the nice concept.
Credits:
Advertising Agency: Bester Burke Slingers, Cape Town, South Africa
Executive Creative Director: Stephen Burke
Creative Director: Wallace Seggie
Art Director: Riaan van Wyk
Photographer: Barry White
Copywriter: Jed Dawson
Via: Ads of the world
