This is an amusing print advertisement campaign launched in Dubai by Al Nafoorah Restaurant to promote its cuisines of seafood lunch and to expand consumer base. Al Nafoorah is a stylish Lebanese restaurant which has just launched chic Friday seafood lunch. The new range of launch has been introduced to entice fashion conscious consumers. The campaign apparently aims at showing a remarkable synthesis of fashion and cuisines. The fusion appearing in the advertisements has been shown as women were wrapping crab and fish around their neck as fashion accessories. Their dresses too draw resemblance with the skin of a crab and fish.
The presentation of the campaign is evidently impressive and is quite expressive as well that has been immensely successful to emphasize the message effectively. Further, the remarkable art direction and photography of the campaign have also helped the campaign to be visually compelling. The punch line of the campaign reads, ‘Seafood. Now in fashion for Friday lunch’. The campaign was created by Ogilvy One Worldwide.
Via: Twenty Four
