This television advertisement was launched by Old Spice to promote its body spray, Ahoy, in its distinctive style of advertising. The campaign simply aims at showing the tempting attraction the product generates to be a focus for people around. The advertisement features Bruce Campbell, known for his role as Ash in the Evil Dead trilogy, as well as his cameo appearances in Spiderman movies. The advertisement is showing Bruce sitting at piano launches into a laid back version of the Duran Duran 1982 hit song, ‘Hungry Like The Wolf’.
The presentation of the advertisement is quite simple and indicative in nature that attempts to convey its message in a descent manner. The text of the advertisement reads, ‘Ahoy: Old Spice body spray’. The advertisement was created by Wieden+Kennedy.
Via Duncan’s TV
