In many countries, the Internet has more or less resulted in squeezing viewership of TV since the Internet has incorporated almost everything what TV shows. However, there are countries where the standard of programs on TV are of extremely low quality and majority of people do not have Internet access.
The signal is dead straight that low levels of TV programs or higher use of Internet would result in shrinking ads on small screen. In Indonesia recently many people were unable to watch the current World Cup football as the local cable operators were not allowed to carry the signals of the matches.
Read More
