Advertising has become one of the most vital parts of the modern market, as it helps promote any service or product. If business is a vehicle, then advertising is a fuel and a vehicle cannot run without fuel. It is a life of a business, which provides stability to the business. Advertising is used to convey the message of a particular brand directly to consumers through various media. We can do marketing through radio, television broadcast, newspapers, magazine space and online advertisement. Advertising is a best way to launch a new product and service in the market. It is useful, if done using proper media, at the right place, within a specific time.
This will help increase the sales by attracting more customers. Advertising helps in announcing an upcoming event of a particular brand or company. It is comparatively least expensive method to promote a brand or product. It also involves digital advertising, which uses internet to express the motive of the company to its customers. Social media networking, including E-mails and search engine marketing, recognized as the most effective medium of marketing because of its global visibility, is the major element of online advertising.
The years so far have seen brands and marketers greatly increasing mobile advertising efforts. Some recent campaigns feature new techniques that focus on rich media, touch screen interactivity, tablets, social media and native advertising to engage modern customers more effectively. …
Advertising campaigns are an essential tool in gathering feedback. No matter how vigilant and professional you are while handling or marketing your business, advertising campaigns at times reach the wrong audience and fail to make a mark. In this article, …
Five reasons behind the incompetence of your advertising campaigns Read More »
In today’s ad world, you cannot simply survive without launching any advertising campaign. But, you surely have to see that your campaign supports your business to reach a wider audience and is also cost-effective. If you are able to attract …
Top Five tips to make your ad campaign effective Read More »
Advertising is a communication media usually followed by the goods and services providers to target the potential audience. It is the proven way to enhance your profit by creating new customers and retaining the existing ones. Business strategy hugely depends …
Nowadays when people are bombarded with advertisements all the way in their life, there is a need to come up with something different, bold and compelling in your ad campaign in order to make it memorable for the audience. To …
For many companies, online marketing remains a difficult endeavor. One of the key hurdles that companies face when picking online marketing avenues is budget though having money to throw around too doesn’t ensure optimum results. Here are a few tips …
Best advertising method to use when going for online marketing Read More »
It’s very important to make your business ad effective for attracting more and more new buyers/customers. People have become quite choosy when it’s about purchasing products or availing services. So, your ad campaign should focus on being easily understandable, noticeable, …
Hand-carved billboard. Billboard which communicates to TG by judging each of their Gender and age. 3 D billboard which shows âprimary assetsâ. Smoking billboard which disrupted traffic. Well, we are experiencing a dramatically innovative trend in Billboard design. Oh, forgot- âliveâ, talking billboards with …
The success of a campaign mainly depends on the suitable approach taken for a brand, considering its features. It should also be clear, intelligent and should make sense to the target audience. This campaign is an example for …
We are familiar with those falling words which indicated the grave situation in Haiti. Here is another intelligent and effective advertising initiative from Misereor. The campaign has been targeted at the press reporters. The campaign, in an innovative …