What’s inside guys? Impossible is nothing. It’s Kevin Garnett inside a3 Garnett 03 shoes. Adidas what’s inside ad starts rolling already all over the world. Adidas official website also begins streaming it today. Kevin Garnett the eight times all star forward plays many a fascinating roles in the whats inside commercial.
The irony is that Intel, the fifth most valued brand in the world drops its 14 year world famous tagline ‘Intel Inside‘ and here we have Adidas unveiling this What’s inside. Ok, I know they are incomparable and totally different in genre, status, perception etc. but still there must have a whole lot of market and advertising research and survey happened before Adidas zeroed onto it. What’s Inside. Sounds so sweet, isnt it. I liked it. I am sure you’ll too. So, the moral of the story is when something is outdated, ineffective dull cold potato for someone it may prove as a hot cake or rather pot of gold for others. You never know these marketers may find a superstar potential in your pet dog too. It’s hot for Adidas at this moment. And not any more sacred for the chip maker Intel. You know what, I feel sad inside that Intel will no more use it in its campaign.
Okie, lets bk to Adidas again. Delinda writes,
The idea behind this enticing campaign is to celebrate the different characteristics that make up who Garnett really is. He is arguably one of the best players in the game and one of the biggest and hottest athletes in basketball. His determination and leadership on the court are what make him such an exceptional player and the perhaps the most unique Athlebrity.
Read the full script of Adidas what’s inside commercial here
