A new campaign for Adidas in New Zealand presents an innovative way to catch the attraction and literally swap some jerseys. Soccer and rugby players use to swap jerseys after every game and this is the main point for this campaign.
To promote their 2009 edition of Super 14, the largest rugby union football club championship in the southern hemisphere, Adidas developed a site called Super 14 Jersey Swap. There are many activities in the site to keep the visitors close to the campaign. You can win some free game tickets for the tournament and also swap your jersey with a player at the game. Want to try?
Via: adverblog
