This is an interesting ambient campaign launched by Adidas to promote its A3 basketball shoes in Paris. The campaign is visibly aims at conveying that how this shoe would help in jumping high and playing basketball. To illustrate the added boost new Adidas A3 basketball shoes give you, trashcans in the street of Paris were hung several meters off the ground – at the height of basketball rims. Therefore, the firm is attempting to outline the technology which it has used to make this product in order to help players jump higher.
The campaign has chosen a peculiar way to receive wider attention of people for the product. The campaign has successfully brought out the product benefit and conveys its message effectively without any ambiguity. The campaign is actually based on a very creative idea and it might have attracted considerable amount of publicity following this unique idea and effective presentation. The punch line reads, ‘Boost your jump’. The campaign was developed by TBWAPARIS, France.
Via: I Believe in Adv
