Cartoon Network has recently launched its new ad campaign in Upstate and country, and they are putting billboards to advertise their prime time shows through billboards. The billboards are using popular phrases used in Cartoon Network that aims at 6 to 11 years old.
Now while traveling, ‘I pooted’ billboards are more often visible in the countryside. The strategy of the ad was to get the people talking about the ads and to create a mild controversy. The billboards have no mention of cartoon Network.
However, this is only the first phase of larger campaign that intends to spread through TV, cinema and mall advertising.
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