When you search for images using the keyword âblowâ what will you get? See the above ad. Of course, this is an interesting, naughty campaign for getty images by Rediffusion Y&R, Mumbai. What the campaign tries to suggest is that you get all possible results for your search. So, when you search âblowâ, you get all the images that are connected to that word.
The campaign plays fun with other keywords like crack, bush and pot. When you search with these keywords, the campaign says that Getty images will provide you with all possible image results. The campaign is a puzzle because the keyword for the search is not included in the ads, leaving it to the imagination of the viewers.
Agreed. These ads are hilarious and grab our attention.
But, this campaign unwittingly communicates a wrong idea. If I want definite result for my search, all I am going to get is a bunch of varied results? I canât help but laugh if I am getting results like this when I am searching for âbushâ.
Credits:
Advertising Agency: Rediffusion Y&R, Mumbai, India
Creative Directors: Sagar Mahabaleshwarkar, Ramanuj Shastry, Rahul Mathew
Art Director: Meghana Ogale
Copywriter: Karan Amin
Account Director: Trayambak Dasgupta
Via: Ads of the world
