A Goliath advertising effort formulated by David&Goliath, USA for the new King Kong 3-D attraction, which opens at the theme park. Supposed to create wonder and awe among the onlookers, but naturally with a risk of short shelf life. But it is worth mentioning, because this effort has a power to awake the curiosity of the people.
In this publicity stunt for Universal studio, huge foot prints were left in the sands on Santa Monica Beach. Good! No, the effort is not over. They also placed a crushed lifeguard vehicle on the beach. Better!
CREDITS
Advertising Agency: David&Goliath, USA
Photographer: Jonathan Alcorn
