“The world’s not so rigid anymore.” Under this phrase to promote its new flexi tariff T-Mobile plans to launch a £10 million multimedia advertising campaign. In first of his kind T-mobile is going to feature its first ever interactive TV ad made for Freeview. Weapon 7 creation this ad will go air in April with the tagline “Do you know your plan?” The mainstream campaign created by Saatchi & Saatchi will cover television, cinema, radio, print, outdoor, movie and online media. The radio ad starts off next week. Television ad will be set in a surreal flexible milieu.
MediaCom will take care of the £10 million media spend for the brand.
Marketing director Phil Chapman said: “T-Mobile genuinely wants the individual to get the most out of their mobile phone. This campaign will demonstrate to customers that they can be as happy with their contract after six months as the day they signed up.”
Via [Mad]
