World Wildlife Fund China (WWF China) had launched this print advertisement campaign to create awareness and to provide international perspectives on environmental policy. What unique in the campaign is that each advertisement the core scene has been portrayed in a map of a country. The WWF through this campaign is trying to show what efforts this organization is taking to conserve environment.
In Congo, WWF constructs wonderful home for precious and rare wildlife animals. In Australia, WWF returns vitality to the expansive ocean.
The campaign is not very fascinating as it is a bit difficult to get the message out of it. However the art direction and the photography of the campaign is actually remarkable, which has helped producing visually good campaign.
Via Duncan’s Print
