This IAG research says advertising on Winter Olympics will ensure more unaided recall as compared to other regular prime time broadcast. Advertisers now that the survey is out can have a sigh of relief. Their money didn’t go into waste. But survey or no survey the real result they can only get from the market shelves. Hope the stuff disappears faster after an ad on Winter Olympics than American Idol.
Before that, the IAG survey though will give you enough reasons to smile.
According to the IAG study, brand recall was on average 17 percent greater after a product was advertised during the Olympics telecast than after it was advertised on another prime-time broadcast.
The reasons for this good show given are the value that is associated with an event like Winter Olympics and it is larger than other prime time programming. It is a wonderful experience to watch athletes from around the world are gathered for a peaceful competition.
All said and understood. But people. Do they preach what they perhaps believe in? A repeat of C.S.I is a great example here.
Via [Tvweek]
