The advertisement spending on radio is reeling under a great threat from incessantly increasing online ad spending. This time around VAR, an organization that manages audio advertisements on Flemish radio channels has rolled out interesting print advertisement campaign. The campaign has illustrated two Flemish hit songs and one international track which are widely regarded as nonsense and worthless lyrics. Interestingly, the campaign has taken a very good approach to convey what items radio can sell.
The message is quite clear that the radio medium has the capability to sell anything and even if the item is worthless. What more can a marketer ask for? The ad has been prepared by LG&F. The tag line of the ad reads ‘If radio can sell this, you don’t have to ask what it can do for your product’. The ad campaign is actually outstanding with its unique approach.
Via Coolzor
