This road awareness campaign from the Utah Department of Public Safety tries to make awareness among the motor cyclists to be more careful about road safety.
The campaign, developed by Richter7, Salt Lake City, is mainly copy oriented. That is, it presents clever warnings to motorcyclists like:
To cars and trucks you’re the bug.
Ride aware.
Cars have bumpers.
Bikers have bones.
Ride aware
Wind feels great in your face.
Bumpers, less so.
Ride aware.
CREDITS
Advertising Agency: Richter7, Salt Lake City, USA
Executive Creative Director: Dave Newbold
Creative Directors: Gary Sume, Ryan Anderson
Art Director: Ryan Anderson
Copywriter: Gary Sume
